This year I'll be starting a new company, Bloginity Networks, a media network which will comprise of several heavily trafficked owned and operated content sites catering to the fashion and arts industries.
It's finally here. Bloginity.net.
We're Recruiting Publishers
Shortly after launching Bloginity we began recruiting independently owned publishers. The network allowed publishers to focus on content-creation, while our team focuses on developing the infrastructure, design the UI/UX, and generating advertising revenues.
A New Partnership with Gabfire Themes
I partnered with Gabfire Themes, a leading provider of WordPress Themes specializing solutions for large-scale publishers. This opportunity will allow me to research and connect with other developers in the field, provide guidance, and develop new services.
Syndicating to Google News, IMDB, and Yahoo!
Developed partnership to syndicate content from our owned and operated properties to Yahoo! News, Bing News, Google News, IMDB.
Becoming a Certified Google Analytics Service Partner
In today's economic climate, data-driven marketing and website decision making is increasingly important. Becoming a certified Google Analytics service partner is a no brainer, especially with our direction.
On Affiliate Marketing
Having spent several years in the online gambling industry, and witnessing affiliates making millions of dollars each month is making it increasingly hard to fathom that the programs offered in the US for fashion are in not working out.
Finished Products, Never Prototypes
It's been a week since I had launch with Avi Domoshevitski, a venture capitalist and a partner at YatirVC. We talked about his new venture, and his most recent hire of an ex-IBM employee, quoting "If he learned anything at IBM it's how to not make prototypes."
We're Developing an AdServer
With already 5 owned and operated magazines, both in print and digital, we developed an ad serving platform, providing value to both our publishers and advertisers.
Relevancy and Sponsored Content
I've becoming increasingly bitter with the current state of the internet and you should too. We gave OutBrain a go-run and discovered that the recommendations that are being pushed down our users throat is not only not related to the topic, it's offensive.
Working with nRelate
I'm spending a significant amount of time with nRelate co-founder Neil Mody. It seems that I'll be helping out with UI/UX while advising. We've been discussing the state of content a lot, Neil gets it and nRelate is an outstanding example to the exception. nRelate is a WordPress based plugin which allows us to create content-related widgets from a pre-defined network of sites.
A partnership was formed with FACTORY311, a London based photo agency, specializing in high-end imagery and motion graphics, representing world-renowed photographers. This was a great move on our part which would allow our network to provide a 360 degree service, from shooting the campaign, to publishing the behind the scenes, to advertising it.
I'm traveling with Creative Director Nicholas Hardy to East Hollywood read more.
We're Launching an SSP/DSP
The ad server was designed and developed by our team of publishers. Our aim is to provide better advertising solutions than the current existing ones. It will cater to advertisers seeking to execute, organize and analyze campaign, and to publishers seeking to connect with brand advertisers, and manage their inventory.
The network flourished, and at our highest point we've seen a surge of 20MM (70%+ in organic growth). The average time on site was roughly 19 minutes, and over 40 minutes for returning users. The length of an average article was 3,000 words, and our properties were full of high res fashion editorials.
Launched an Image Licensing Platform
During the partnership with FACTORY311, we launched a new image licensing platform, which showcased, and allowed buyers to license work from our panel of photographers.
Working with Google
It's no longer a secret that I'm collaborating with Google to help launch their new product, Google+. I'll be working closely with Google's product team, as well as their growth dept to help shape and direct Google+ among the cultural space.
I'm a "Vogue Influencer" ?
Earlier this month I was named a "Vogue Influencer", and our media network is now a part of the Vogue Influencer Network. The work will revolve around production of content, and creating valuable assets that would broadcast on Condé Nast.
A New Vision for The Network
These past four years have been a trip and it has become increasingly hard to have two priorties, contributing and improving WordPress, while traveling for Fashion Week, and trying to take care of the media network, and consulting. I've decided to take down our corporate site after falling short in delivering on a few missions.
"Top 100 Most Influential Fashion & Beauty Bloggers, 2012
Earlier this month I launched a full A-Z designer directory. You can browse designers by their fashion week city, alphabetically, or by season.
We're Launching an Online Book Store
This is a project that I've been wanting to release for a long time. To compliment our designer directory you can now browse models by their mother agency, and view portfolios, recent shows, and recent news.
Consulting Our Partners
Earlier this year I gathered a small group of industry leaders to help consult our advertising partners on their growing marketing budgets. I'm no longer interested in the SSP we've developed, and I hope it will set an example to others.
Launching the GROUND Magazine
Speaking at Panels/Conferences
I'm traveling a lot this year, with over 20 trips around the country I very much publicly shamed SSPs and other ad networks. I burnt a few bridges along the way, and speaking for this generation of fashion bloggers who are increasingly being abused.
I launched our SSP and DSP earlier last year, and the state of adtech in one word is a disgrace, and a legitimate fraud. I can't compete, and I refuse to deliver fake ad impressions to our advertising partners.
We're Launching a Consulting Firm
I'm stepping down from my position as Editor-in-Chief of the network and I'm set to focus on our consulting firm. Our publications will continue indefenitley with over 50 full-time employees spanning from journalists, to creative directors, to photo editors.
Working with Luxury Fashion Brands
My relationship with luxury brands became more intimate than I imagined. We're mostly consulting on budget spends and media buying but slowly venture out to guiding the marketing department as a whole, and developing/designing landing pages and websites. We have our in-house copywriters, and photographers who can shoot the campaigns.
Marc Jacobs, Live from Fashion Week
We're helping curate the first ever live broadcast from Fashion Week with Marc Jacobs.
Collaborating with Ubiquity
Among the brands I'm consulting is Nobis Technology Group, a provider of various specialized internet services. I have accepted the offer to step down as CEO of my company and join as a Director, where my involvement will two-fold: I'll be in charge of designing and developing a new Cloud product, and an infrastructure management platform to support it.
We're teaming up with the biggest names in fashion to explore behind the scenes look at NYFW. (3.1 Phillip Lim, Marc Jacobs, MADE).
The Latest, and Last Design for Bloginity
Not to be dramatic and all, but my passions and goals have shifted away from publishing to Ubiquity. I recently relaunched a simpler theme for the site, and announced halt on all new content.
Launching an Infrastructure Management Platform
Things are great at Nobis and I'm proud to say that finished development and will be releasing our new product, Motion. Motion is an infrastructure management platform that aims to simplify server management with tools like rDNS management, remote IPMI/KVM, DDoS Protection, bandwidth graphs, hourly billing, and recovery tools.
We're a cPanel Hosting Partner
We're an official cPanel Hosting Partner, read more
A Brand New API
We are launching a brand new API and API documentation, read more.
Free Infrastructure to MarvelApp
This year I started a new program to help startups with free infrastructure and I'm proud to share that MarvelApp will be one of them. The purpose of this program is not to get attention, but to help support the next big thing. You can read more about the program here.
Advising at Niice.co
The Tail of Two Brands
This year we'll be merging two Nobis Technology Group brands and consolidate them as UbiquityHosting. You can read more about the merge, and a short interview here.